As consumers, supporting companies who are making an effort to go green, helps make it easier for us to live green. Starbucks, one of America’s most globally recognized brands, has made great strides in going green throughout the years and continues to be a driving force in global brands and their green initiatives.
Starbucks has promoted going green with several different campaigns throughout the years, such as “Green Umbrellas for a Green Cause” and the Planet Green Game. They also take great pride on the fact that most of their coffee is sourced from Fair Trade farms. Starbucks continually looks for new ways to incorporate green designs and materials into their paper products and retail products, and seeks out the best in environmentally friendly store design and operations.
Did you know that you can enter any Starbucks on the planet and ask for used coffee grounds to be used as your very own garden compost? Over 35% of Starbucks waste is nutrient-rich grounds! The company also has been researching how to increase recycled content of packaging (many cups now have 10% recycled fiber), offsetting carbon and sourcing more green certified coffee.
One of Starbucks biggest efforts in going green has been in encouraging everyone to switch from paper cups to reusable travel mugs. Since 1985, they have offered up a discount to customers who bring in their own reusable travel mug, with the long-term goal of 100% reusable or recyclable cups by 2015.
Green advocates are also smiling about Starbucks “bean-to-cup” approach. The program has been a great success. Roughly 78,000 trees per year have been saved since 2006 from the company’s decision to use coffee cup sleeves made of recycled paper.
You can feel good about making the delicious coffee purchase from your local Starbucks. Not only because of their top-quality, tasty coffee, but because the people behind that coffee are doing their part in helping the environment.










